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Cinema Paradiso Case Study
Leading UK DVD rental giant, Cinema paradiso asked studiowerx in
2004 to redevelop their existing site, enhance their image and branding and
drive the launch of the new site with a marketing campaign. Additional tasks
included banner designs for affiliate marketing schemes and printing of hundreds
of thousands of protective DVD envelopes.
Web
Design, Development and Branding >>
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Clear. Concise Layout:
Cinema Paradiso required the new site to be entirely user friendly
with a clear and simple layout for their existing customers. For
new customers, a simple explanation of how the site worked needed to be
displayed with three concisely worded graphical images.
Three custom designed graphics were created...
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Custom Specification DVD Envelopes
In order to deliver and receive the DVDs in good order and maintain
the life of the DVDs over a long period of time a self sealing DVD
envelope had to be designed and constructed. The DVD is sealed inside
the DVD envelope, the customer opens the envelope, watches the DVD
and on returning folds the envelope back on itself and reseals for
safe delivery.
The envelope is padded and the inside displays a promotional offer
or advertisement.
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